For Salesforce consultants, architects, and developers, one of the most important decisions in any project is choosing the right automation tool. With Salesforce Flow becoming the platform’s preferred declarative automation engine and Apex remaining the backbone of custom development, knowing when to use Salesforce Flow vs Apex  is critical. This guide provides a clear, consultant-ready decision matrix  to help Salesforce and CRM consulting teams pick the right tool for each

In a fast-moving digital landscape, small and mid-sized businesses (SMBs) must adopt tools that deliver impact — not just hype. Fortunately, Salesforce is rolling out innovations that are purpose-built for SMBs, enabling them to move faster, automate smarter, and scale with confidence. Here’s a breakdown of five key innovations we believe SMBs should keep on their radar — with practical tips from our consulting branch of 360 Intelligent Solutions and links to relevant service