Customers are influenced by reviews and endorsements. So much so, that 85% read online reviews before a purchase, while 63% are more likely to buy from a site with user reviews.

 

This rise in endorsement type of marketing has a name, Influence Marketing.  What is Influence Marketing?  Click here to read about Influence Marketing: Google reported a 325% increase in searches for the term last year on Google alone.  Maybe the more important question is, what’s the benefit of understanding and applying Influence Marketing?  The better a customer feels about a brand, the more likely they are to recommend it.

 

Today’s customers value personalization and want a brand to know more about them in order to provide content of value and interest.  In fact, Salesforce reports that “84% of customers say the experience a company provides is as important as its products and services.”

 

So where do you start? 

 

It all starts with a 360-degree view of your business and customer!

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What is a 360-degree view?

 

In a nutshell, the 360-degree view is the foundation that makes an organization's relationship with customers experiential rather than transactional — the key to long-standing customer relationships and positive endorsements.

 

Companies can obtain a comprehensive view of customers by leveraging data from various touch-points in a customer’s journey.   SCI 360 is happy to share exciting Blogs and Articles of Interest to assist you on your journey towards gaining your 360 View.